Ad
Skip to content
Subscribe Now
AI and society
Copy the url to clipboard Share this article Go to comment section

Google airs AI-generated ad without AI label, citing viewer apathy

Matthias Bastian
Matthias Bastian View the LinkedIn Profile of Matthias Bastian
Oct 31, 2025

Google has launched a new ad for its AI search, made entirely with its AI video tool Veo 3, but without disclosing the use of AI. The spot airs on TV from today and expands to cinemas and online media on Saturday. To avoid criticism of fake-looking people, the video uses stylized, toy-like characters.

Robert Wong from Google Creative Lab said most viewers don’t care if AI was involved. Google treats AI like any other creative tool, such as Photoshop. A Christmas version is already planned.

AI News Without the Hype – Curated by Humans

Subscribe to THE DECODER for ad-free reading, a weekly AI newsletter, our exclusive "AI Radar" frontier report six times a year, full archive access, and access to our comment section.

Read on for the full picture.
Subscribe for hype-free coverage.

  • Access to all THE DECODER articles.
  • Read without distractions – no Google ads.
  • Access to comments and community discussions.
  • Weekly AI newsletter.
  • 6 times a year: “AI Radar” – deep dives on key AI topics.
  • Up to 25 % off on KI Pro online events.
  • Access to our full ten-year archive.
  • Get the latest AI news from The Decoder.
Subscribe to The Decoder