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Google airs AI-generated ad without AI label, citing viewer apathy

Matthias Bastian
Matthias Bastian View the LinkedIn Profile of Matthias Bastian
Oct 31, 2025

Google has launched a new ad for its AI search, made entirely with its AI video tool Veo 3, but without disclosing the use of AI. The spot airs on TV from today and expands to cinemas and online media on Saturday. To avoid criticism of fake-looking people, the video uses stylized, toy-like characters.

Robert Wong from Google Creative Lab said most viewers don’t care if AI was involved. Google treats AI like any other creative tool, such as Photoshop. A Christmas version is already planned.

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