Microsoft and Stripe bring shopping checkout directly into Copilot chat for US users

In a glorious AI future, you'll order pizza directly from Excel. Microsoft and Stripe are teaming up to bring shopping to the AI assistant Copilot. US users will soon be able to buy products directly in the chat without ever leaving the app. At launch, the feature includes Etsy retailers and brands like Urban Outfitters and Anthropologie.

Called "Copilot Checkout," the feature runs on Stripe and uses the "Agentic Commerce Protocol," an open standard for AI-powered commerce that Stripe helped develop. ChatGPT already uses the same protocol with Stripe Checkout.

Meanwhile, Google is developing its own open protocol called "Agent Payments Protocol" (AP2), backed by more than 60 companies, including Mastercard, PayPal, Coinbase, and Adobe. Both OpenAI and Google have also announced partnerships with PayPal to enable payments directly in AI chats.

There's real money at stake here. If purchases happen through chatbots, the providers can take a cut of every transaction. OpenAI recently launched its own product research agent to position chatbots as a shopping channel. Copilot in Edge already offers AI-powered shopping tools in the US.