Amazon CEO Andy Jassy hailed generative AI in his annual letter to shareholders. He said generative AI could be the biggest technological change since cloud computing (which is still in its infancy), and perhaps even since the Internet. Amazon's cloud subsidiary AWS is investing in three layers of the "GenAI" stack. At the bottom is the computing power and software to train its own models. In the middle is the Amazon Bedrock Service, which customers can use to customize existing models. And at the top are applications like Amazon's AI-powered shopping assistant Rufus, a smarter Alexa, and AI tools for advertising. Amazon is particularly focused on security because customer models contain highly sensitive data, and that's where AWS offers the best opportunities, Jassy said. Amazon may have had a tough learning curve here, given that Amazon's Q business chatbot reportedly leaked sensitive data last year.
Ad
Support our independent, free-access reporting. Any contribution helps and secures our future. Support now:
Sources
News, tests and reports about VR, AR and MIXED Reality.
Meta Quest v74 update brings many small improvements
The next Meta Connect will be held on September 17-18, 2025
Palmer Luckey says his military AR project is a big leap over what exists today
MIXED-NEWS.com
Join our community
Join the DECODER community on Discord, Reddit or Twitter - we can't wait to meet you.