Meta is investing millions in AI characters based on celebrities like Snoop Dogg, Tom Brady, and Charli D'Amelio, with one top creator receiving $5 million for a non-exclusive, two-year deal that includes six hours of work, according to a report from The Information. Other deals were similarly priced. The characters currently function as text-based chatbots on Instagram, WhatsApp, and Messenger, with voice capabilities coming early next year. The deals could set a benchmark for digital avatar licensing.
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Video: Meta
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