McDonald's is ending its AI experiment for drive-through orders after a two-year trial in more than 100 restaurants. The fast-food giant, which launched the automated order taking (AOT) in partnership with IBM, will shut it down on July 26, 2024. The goal was to speed up drive-through service and streamline operations. Despite the setback, McDonald's still believes in the potential of voice recognition for food ordering. The company plans to find a new partner for more extensive research by the end of the year. IBM says it is also in talks with other fast-food chains. It appears that the two companies are not parting on good terms with this project.

Ad
Support our independent, free-access reporting. Any contribution helps and secures our future. Support now:
Bank transfer
Matthias is the co-founder and publisher of THE DECODER, exploring how AI is fundamentally changing the relationship between humans and computers.
Join our community
Join the DECODER community on Discord, Reddit or Twitter - we can't wait to meet you.