Meta pays top dollar for celebrity AI twins

Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.

Profile

E-Mail

Meta is investing millions in AI characters based on celebrities like Snoop Dogg, Tom Brady, and Charli D'Amelio, with one top creator receiving $5 million for a non-exclusive, two-year deal that includes six hours of work, according to a report from The Information. Other deals were similarly priced. The characters currently function as text-based chatbots on Instagram, WhatsApp, and Messenger, with voice capabilities coming early next year. The deals could set a benchmark for digital avatar licensing.

Video: Meta

Join our community

Join the DECODER community on Discord, Reddit or Twitter - we can't wait to meet you.

Support our independent, free-access reporting. Any contribution helps and secures our future. Support now:

Bank transfer

Sources

The Information

Matthias Bastian

Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.

Profile

E-Mail