AI and society

Microsoft tweaks Bing AI tool amid concerns over Disney logo misuse

Matthias Bastian

Bing Image Creator

Microsoft has adjusted its Bing Image Creator AI tool after concerns were raised about a social media trend in which users created realistic Disney movie posters featuring their pets. Disney's logo was visible in the AI-generated illustrations, which were posted on TikTok and Instagram. The term "Disney" was temporarily blocked from the image generator, but has since been allowed with modifications. The incident is just the latest to highlight copyright issues in the AI industry, as artists and media companies claim that copyrighted material has been used to develop AI products without consent or payment. The model providers' perspective is fair use, while not all members of the AI industry may feel that way.

Image: Bing Image Creator, Disney (?), via Marven_toy_poodle, Instagram
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