AI video platform RunwayML is partnering with Getty Images to develop copyright-compliant AI tools for video creation.
The collaboration will result in the Runway <> Getty Images Model (RGM), which combines Runway's technology with Getty Images' fully licensed library of creative content.
The goal of the partnership is to give creatives more control and personalization while making it suitable for commercial use.
The Runway <> Getty Images Model (RGM)
RGM is designed as a base model from which companies can build their own customized video content generation models. Runway's enterprise customers can add their own data sets to their version of RGM.
This will enable companies from a wide range of industries, including Hollywood studios, advertising, media, and broadcast, to expand their creative capabilities and create new ways of producing video, the companies say.
According to the companies, RGM enables entirely new content workflows with generated videos that are tailored to a company's style and brand identity. At the same time, it eliminates potential copyright issues.
Grant Farhall, chief product officer at Getty Images, said his company is excited to work with Runway to promote the responsible use of generative AI in enterprise applications.
Getty Images is currently suing Stability AI, the company behind the open-source image platform Stable Diffusion. Getty Images images have allegedly been used to train AI models without a license. Stability AI claims fair use. Getty Images also offers its own image AI model trained on its licensed data.
Availability and model training
RGM is expected to be available for commercial use in the coming months. Custom model training with RGM is particularly relevant for companies with proprietary data that want to train models with their data while ensuring that the data is secure.
The collaboration reflects a growing interest among AI vendors to provide companies with options for better protection against copyright claims. Details of the service, such as pricing, are not yet known. Runway is currently working directly with enterprise customers and has a waiting list. A self-service option may be introduced in the future.