WeChat is introducing new rules that require users to label any AI-generated content they share, including videos and public posts. The platform may also add its own visible or invisible labels to content to increase transparency.
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These changes follow China's government regulation on mandatory labeling of AI-generated content, which takes effect on September 1, 2025. Users who ignore the rules, such as by removing required labels or sharing misleading content, will face penalties, according to WeChat.
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