ChatGPT now shows ads to free and Go users, with opt-out cutting daily message limits

OpenAI is rolling out ads in ChatGPT for users in the United States. The test targets logged-in adult users on the free and "Go" tiers. Plus, Pro, Business, Enterprise, and Education plans remain ad-free. Free-tier users can opt out of advertising, but doing so reduces their daily message allowance.

OpenAI says the decision comes down to high infrastructure costs. The company stresses that ads don't influence ChatGPT's responses, and conversations stay private. Which ad a user sees depends on the conversation topic, previous chats, and interactions.

Users under 18 won't see any ads, and ads won't appear around sensitive topics like health or politics. Users can hide individual ads, delete their ad data, and adjust personalization settings. Advertisers get aggregated performance statistics but have no access to chat logs or personal data, OpenAI says.

What will always remain true: ChatGPT’s answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience.

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Putting ads in chatbots is controversial, since the potential for manipulation is greater than with traditional search engines. OpenAI says it will keep ads clearly separated from content. Long term, the company plans to roll out additional ad formats.