Adobe Firefly offers subscribers unlimited image and video generations for a limited time

Adobe Firefly subscribers can now generate unlimited images and videos until March 16. The change gives users unrestricted access to multiple AI models, including Google Nano Banana Pro, GPT Image Generation, Runway Gen-4 Image, and Adobe's own Firefly models. The offer covers Firefly Pro, Premium, and the 4,000, 7,000, and 50,000 credit plans.

The unlimited generation feature is available on firefly.adobe.com, in Firefly Boards, and in the mobile app for iOS and Android. It also extends to the video editor, sound effects and music generator, and "Prompt to Edit" for text-based image editing. Users can create videos in up to 2K resolution and continue editing them in Creative Cloud apps like Photoshop and Premiere.

According to Adobe, 86 percent of creative professionals now use generative AI every day. The company also notes that average prompt length has doubled in 2025, a sign that AI tools have become a regular part of creative workflows.

Correction: An earlier version of this article implied that subscribers who sign up by March 16 would receive unlimited image and Firefly video generations on an ongoing basis, based on Adobe’s wording (“Sign up before March 16 and get unlimited image and Firefly video generations up to 2K resolution in the Adobe Firefly app”). In fact, the unlimited-generation offer runs only through March 16. During the promotion, subscribers can continue generating even after using up their plan’s monthly credits.