Amazon Music has launched Maestro, an AI playlist generator available in beta to a small number of US customers on iOS and Android. Users enter a short prompt, which can include emojis or activities. Maestro then creates what Amazon says is a unique playlist tailored to the user. Amazon has implemented systems to block offensive language and inappropriate prompts. User feedback will be used to improve Maestro. Amazon Music Unlimited subscribers can listen to and save playlists instantly, while Prime members and ad-supported customers can listen to a 30-second preview of playlists. Access will be expanded to other customers over time. Spotify recently launched AI playlists for its own platform.
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