Axel Springer has formed a global Generative AI team to consolidate efforts and drive innovation in Generative AI.

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The initiative, led by Niddal Salah-Eldin and Samir Fadlallah, will support Axel Springer and its brands in harnessing and leveraging Generative AI in their processes and products. The team will focus on product and market research, in-depth analysis of potential M&A opportunities and partnerships, prototyping disruptive scenarios and developing strategic partnerships with AI-driven tech companies and startups. The plans were previously announced in an internal podcast and then leaked.

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Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.
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