Coca-Cola dives into the AI hype with a futuristic, AI-generated "Y3000" flavored soda

Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.

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Coca-Cola has released a limited-edition drink called Coca-Cola Y3000 Zero Sugar that it claims was co-created with artificial intelligence. The marketing of the drink relies on AI-generated images from Stable Diffusion. The company developed a mystery flavor and AI-themed packaging and mobile app that uses Stable Diffusion. Coca-Cola Y3000 Zero Sugar will be available for a limited time in select markets, including the U.S., Canada, China, Europe, and Africa.

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The Coca Cola Company

Matthias Bastian

Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.

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