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Last updated June 8, 2023:

Adobe has unveiled Firefly for Enterprise, a platform that allows companies to train its generative AI model with their brand assets. Announced at Adobe Summit, the offering enables employees to generate images or text from text-based descriptions for marketing, social media and corporate presentations.

Available through Adobe's Creative Cloud, Express or standalone applications, Firefly can be integrated directly into an organization's ecosystem. Pricing and a release date for Firefly for enterprise have not yet been announced.

Original post from April 21, 2023:


Adobe enters the AI game with the aim of making text to graphics a reality

Currently in beta, Adobe Firefly is billed as the ultimate AI solution for creators, allowing them to bring whatever is in their heads to life. 

One of the biggest pitfalls of AI image generators like Midjourney and DALL-E is that they cannot handle text. If you need a logo for your business or a graphic, this can make it somewhat limited.  While you can create logos and other designs, they usually require minor editing in Photoshop. Adobe aims to change this.

The first Firefly model creates high-quality images and text effects in the same way that other generators do.

Similar to other generative AI models, Adobe Firefly can generate images of different objects and in different styles. | Bild: Adobe

The difference here is that Firefly will be trained on different models to generate a more diverse range of images.

There is also a text-effect feature allowing users to create text in an array of different patterns and colors such as flames or animals, though this is fairly basic for now.

Adobe Firefly can be used to create text-effects. | Bild: Adobe

These tools will be integrated across Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express following a trend that is also seeing Microsoft implement AI tools across their products in Microsoft Co-pilot and Google add text to image and AI text generation to their Google Workspace. An AI tool for recoloring vectors in Illustrator became available yesterday.

Future Plans

The first version of Adobe Firefly, however, is just the start of Adobe’s plan. Adobe wants to include video editing via a text prompt, e.g change the weather or landscape in this scene.

We’ve already seen a basic, heavily stylized version of this in the text-to-music video generator Kaiber AI. Adobe’s plans also include the ability to "make unique posters, banners, social posts, and more with a simple text prompt."

Transparency and Consent Policy

Adobe leans heavily on transparency and consent in its approach to AI. In response to criticism that leveraging artists' images for training purposes is a violation of copyright and even theft, Adobe will introduce a tag called "Do Not Train”.

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Users who flag their work with the tag will not have their content used in model training. Conversely, Adobe wants to empower creators to be able to train their models with their own content, creating a unique style or brand that only they can generate.

Adobe has also allowed users to sell and license AI-generated images on its Stock image library, so long as they are labeled as AI generate for transparency.


The pricing structure is currently unclear as the tool is still in beta. Users must apply to join the beta.

However, it’s expected to form part of Adobe’s Creative Cloud subscription package.

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  • Adobe Firefly generates high-quality images and text effects, with future plans for video editing and recoloring vectors.
  • The tools will be integrated across Adobe's Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express, following similar trends in Microsoft and Google.
  • Adobe emphasizes transparency and consent, allowing users to opt out of model training with a "Do Not Train" tag.
  • Pricing remains unclear, but Firefly is expected to be part of Adobe's Creative Cloud subscription package.
Journalist and published fiction author Harry is leveraging AI tools to bring his stories to life in new ways. He is currently working on making the first entirely AI generated movies from his novels and has a serialised story newsletter illustrated by Midjourney.
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