Take-Two CEO Strauss Zelnick discussed the potential benefits of AI for the video game industry, particularly in enhancing non-player characters (NPCs) in games like Grand Theft Auto (GTA). In an interview at the Paley International Council Summit, Zelnick said that generative AI could add more variety to dialog trees, making NPCs more interesting and engaging. However, he did not confirm whether the upcoming GTA 6 will incorporate generative AI in any way. The game, with its abundance of NPCs in the game world, seems tailor-made for LLM experimentation. A developer recently demonstrated in a Matrix game how LLM-driven NPCs can better reach out to the player talking to them.

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Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.
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