Ideogram has released its most advanced text-to-image model to date, Ideogram 1.0, which aims to differentiate itself from the competition with text rendering, photorealism, improved prompt following and a new feature called Magic Prompt.
Until now, image AIs have not been good at rendering text properly within AI-generated images. Ideogram 1.0 addresses this issue with reliable text rendering capabilities that Ideogram says can be used to create personalized messages, memes, posters, t-shirt designs, birthday cards, logos and more.
The company claims that Ideogram 1.0 reduces the text error rate by nearly half compared to DALL-E 3. Midjourney is worse than DALL-E 3 when it comes to text rendering.
In comparison tests, users rated images created with Ideogram better than those created with DALL-E 3 and Midjourney v6 in all areas.
Ideogram is capable of generating images in a wide range of aspect ratios and styles, from photorealistic to more artistic results, and is designed to handle long and complex prompts well.
The "Magic Prompt" feature, similar to OpenAI's DALL-E ChatGPT integration, automatically rewrites a short prompt into a detailed image description. Unlike in DALL-E 3, this rewriting can be turned off in Ideogram.
A first test shows that Ideogram does not have to hide behind Midjourney in terms of image quality, and may even have slight advantages over Midjourney v6 and DALL-E 3 in terms of prompt following.
Ideogram definitely has a clear advantage when it comes to text rendering, even if it is not perfect, especially when several texts are to be included in one image. For this reason, Ideogram cannot create precise infographics.
In terms of image quality and composition, Midjourney and Ideogram surpass OpenAI's often kitschy and colorful DALL-3. Of the three, Midjourney currently offers the most features for image editing, such as changing individual elements in the image using text commands.
The new version of Ideogram is now available to everyone at ideogram.ai and can be tested for free with an account. Paid subscriptions offer priority generation, private generation, image upload, and access to the Ideogram Editor.
Ideogram also announces an additional $80 million in Series A funding led by Andreessen Horowitz. Also participating in the round were existing investor Index Ventures and new investors Redpoint Ventures, Pear VC and SV Angel. Martin Casado, General Partner at Andreessen Horowitz, will join Ideogram's board of directors.
