Lensa AI took the internet by storm with its magic Avatar Feature. They’ve since expanded their photo editing offering.
Lensa AI a product of Prisma Labs, has been the subject of discussion due to its unique and artistic "Magic Avatars" function which took the internet by storm in 2022.
However, they’ve since expanded their offering into an all-in-one photo editing app with a focus on selfies that is a separate app from their avatar app.
Magic Avatars 2.0
The AI avatar app uses Stable Diffusion and a massive network of digital art scraped from the internet, in a database called LAION-5B, to train its artificial intelligence. This has led to controversy in the mainstream media that the company was stealing artists’ work.
The app also employs TrueDepth API technology, using user-provided photos or "face data" to continuously improve its algorithms.
Users can choose whether to upload a man, woman or animal, select up to 10 styles, and then upload several of their photos to see themselves transformed into an avatar such as an Egyptian or a wizard. The latest version brings an "entirely new quality level and tens of new unique styles", according to Lensa.
Magic Correction Photo App
Users can take advantage of the main Lensa to enhance photos with Magic Correction. It automatically touches up faces to remove blemishes and other imperfections.
Users can also manually adjust photos with settings such as eye contrast, teeth whitening, eyebrow symmetry and shape, and lip color.
It also includes other tools to blur the background or remove it entirely. One of the best features of the app is the ability to adjust both the foreground and background, whereas most apps only allow you to touch up the background.
This allows you to add contrast and depth to a selfie photo that would normally require a professional studio and camera setup. There are various looks that users can try, from "morning" to "day" to "going out".
The app also lets you add special effects to your photos, such as a dust effect or a light smudge.
Pricing Structure
Lensa is free to download from the App Store and offers a yearly subscription for its services for $29.99/year and a monthly subscription for $7.99/month.
Lensa AI's magic avatar service is available on a pay-per-use basis and can be accessed on both a computer and a phone. TikTok is rumored to be working on its magic avatar service, which TikTokers will be able to use directly from the platform, presumably for free.
Founders
Lensa AI was developed by Prisma Labs, a company founded by Russian programmers Alexey Moiseenkov, Andrey Usoltsev, Aram Hardy, Ilya Frolov, and Oleg Poyaganov.
The company first gained recognition with its Prisma app, which was popular in Russia and neighboring countries before going viral globally.
