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Update as of June 11, 2025:

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Meta has reached a deal with Scale AI for a strategic investment of about $14 billion, according to CNBC. Under the agreement, Meta will acquire a 49 percent stake in the startup. CNBC reports that Meta chose this structure to avoid the regulatory risks that could come with a full acquisition.

As part of the deal, Scale AI co-founder and CEO Alexandr Wang will move to Meta, where he will lead a new AI research lab focused on developing artificial superintelligence. Several other Scale AI employees are expected to join Meta as well.

Original article from June 8, 2025:

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Meta reportedly plans $10 billion investment in Scale AI

Meta might invest $10 billion in Scale AI, following the company's underwhelming Llama 4 launch earlier this year. The potential investment would tap into Scale AI's massive data labeling operation, potentially strengthening Meta's position in the AI race.

According to Bloomberg, Meta is in talks to invest about $10 billion in Scale AI, though the deal isn't finalized and terms may still change. Both Meta and Scale AI declined to comment on the negotiations.

If completed, this would be Meta's largest external investment in artificial intelligence so far. While Microsoft, Amazon, and Google have already poured billions into AI firms like OpenAI and Anthropic, Meta has mostly focused on building its own models in-house.

Meta previously participated in an earlier Scale AI funding round. Scale AI posted revenue of roughly $870 million in 2024, with a forecast of $2 billion for 2025 and a potential valuation reaching $25 billion. As recently as May 2024, the company was valued at $14 billion.

Founded in 2016 in San Francisco, Scale AI specializes in providing annotated data for AI model training. The company relies on thousands of contract workers to clean and label vast amounts of text, images, and other data types. Its client list includes tech giants like Microsoft and OpenAI.

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Scale AI has become a key infrastructure player in the generative AI ecosystem. The data it processes is crucial for the performance of large language and multimodal models. Backers include OpenAI co-founder Greg Brockman and PayPal co-founder Peter Thiel, and both Amazon and Nvidia have invested as well.

Data quality becomes key competitive advantage

After Llama 4's lukewarm reception, Meta might be looking to secure exclusive datasets that could give it an edge over rivals like OpenAI and Microsoft. The investment could also help Meta gain tighter control over its own data pipeline.

Military applications are also on the table. Both Meta and Scale AI are deepening ties with the US government. The two companies are working on Defense Llama, a military-adapted version of Meta's Llama model. Scale AI recently landed a contract with the US Department of Defense to develop AI agents for operational use.

Until now, Meta has leaned heavily on open-source models. The shift toward a major investment in Scale AI could signal a move to a more closed and tightly regulated infrastructure—especially for projects like Meta's Aria headset, which collects multimodal user data. Labeling this kind of data is complex, but essential for making it useful in AI applications.

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Recent developments suggest that advances in large AI models may depend less on architectural innovations and more on access to high-quality training data and compute. A closer relationship with Scale AI could help Meta process data more efficiently and at greater scale, potentially giving it an edge in the ongoing AI race.

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Summary
  • Meta is in talks to invest up to ten billion US dollars in Scale AI, the leading supplier of annotated training data, in an effort to strengthen its position in the competitive AI landscape after the lackluster launch of Llama 4.
  • Scale AI, already a key infrastructure partner for companies like Microsoft and OpenAI, processes large amounts of data; Meta aims to use the investment to gain access to exclusive datasets and more control over its training process, including for military-related projects such as "Defense Llama."
  • High-quality, well-labeled data is increasingly viewed as the main driver of AI progress, and Meta's strategy signals a shift toward prioritizing data quality and infrastructure over improvements in model design alone.
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Matthias is the co-founder and publisher of THE DECODER, exploring how AI is fundamentally changing the relationship between humans and computers.
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