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Meta pays top dollar for celebrity AI twins

Matthias Bastian
Matthias Bastian View the LinkedIn Profile of Matthias Bastian
Oct 6, 2023

Meta is investing millions in AI characters based on celebrities like Snoop Dogg, Tom Brady, and Charli D'Amelio, with one top creator receiving $5 million for a non-exclusive, two-year deal that includes six hours of work, according to a report from The Information. Other deals were similarly priced. The characters currently function as text-based chatbots on Instagram, WhatsApp, and Messenger, with voice capabilities coming early next year. The deals could set a benchmark for digital avatar licensing.

Video: Meta

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