Meta tests new generative AI features on Instagram
Meta AI is putting its AI assistant in the spotlight. The company is testing an AI-powered search bar on Instagram, which can be used to chat with the AI and discover content. A search query in the search bar will lead to a conversation with Meta AI in the direct message area, where you can ask questions or use pre-built prompts. The AI could also help discover new content on Instagram, for example, by providing tips on appropriate Reels videos on a particular topic. Meta confirmed to TechCrunch that this is an experiment with Meta AI on Instagram, but left open whether the generative AI technology will be used for search. Meta also plans to unveil its new open-source language model, Llama 3, in the near future.
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