Coca-Cola is using artificial intelligence again this year for its worldwide “Holidays Are Coming” Christmas ads. After criticism of last year's AI-driven campaign, the company partnered this time with studios Silverside AI and Secret Level, producing new videos with noticeably fewer AI-related glitches.
Ad
According to Chief Marketing Officer Manolo Arroyo, production and editing ran significantly faster and cheaper than with traditional shoots - about a month instead of a full year. The AI generated over 70,000 video clips, which artists then refined and polished. Coca-Cola says it plans to expand its use of AI in future projects.
Ad
Ad
Join our community
Join the DECODER community on Discord, Reddit or Twitter - we can't wait to meet you.
