Walmart is partnering with OpenAI to introduce "agentic commerce" to ChatGPT, making it possible for customers to shop and buy products directly through chat. Based on OpenAI's new Instant Checkout feature, users will "soon" be able to search for items in a conversation and purchase them immediately, skipping traditional search results and shopping carts. Walmart says the goal is to create an AI-powered shopping experience that understands personal preferences and offers predictive recommendations.
"For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change. There is a native AI experience coming that is multi-media, personalized and contextual."
Walmart CEO Doug McMillon
