Amazon is increasingly turning to generative AI to help its sellers create higher quality product pages. The technology promises to save time and improve visibility.
Amazon is testing a new AI feature that allows sellers to create product pages by simply copying and pasting a link. Existing product pages from other sites can be converted into Amazon-optimized listings.
The AI extracts information from the seller's external site and uses it to create a product page on Amazon, complete with description and images. The goal is to save sellers time.
Amazon warns that legal action may be taken if sellers do not own the rights to the content of the linked site. The new feature will be available to U.S. sellers in the coming weeks.
Since last fall, Amazon has been offering various AI tools to assist in the creation of product pages. They are designed to reduce the workload for sellers while improving the quality of product pages. More than 100,000 sellers have already used one or more of the generative AI tools, according to the company.
Since last fall, Amazon has offered several AI tools to assist in the creation of product pages. They are designed to reduce the workload for sellers while improving the quality of product pages. According to the company, more than 100,000 sellers have already used one or more of the generative AI tools.
According to the company, 80 percent of AI-generated product attribute suggestions are adopted virtually unchanged by sellers.
And that's supposedly a good thing: An Amazon comparison between AI-generated and traditionally created content showed improvements in clarity, accuracy, and detail, making products more discoverable.
Amazon is also using generative AI to automatically summarize customer reviews, and has invested in OpenAI competitor Anthropic. Amazon is reportedly training its own GPT-4-class model, called Olympus.