AI in practice

Amazon Prime uses AI-generated image for Fallout TV show ad

Matthias Bastian

Midjourney prompted by THE DECODER

Amazon Prime plans to launch a show based on the popular video game Fallout. The company announced the streaming launch in 2024 on Twitter with a Fallout-style postcard, presumably with AI-generated art in the background. It's easy to tell by the red taxi on the right, which has a back that looks like a front. Although there is some criticism of the image, most users commenting on the tweet don't seem to notice or care.

Image: Amazon Prime
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