Ad
Skip to content
Subscribe Now
Plus AI in practice
Copy the url to clipboard Share this article Go to comment section

Amazon signs multi-year deals with Condé Nast and Hearst to add editorial content to its Rufus AI

Matthias Bastian
Matthias Bastian View the LinkedIn Profile of Matthias Bastian
Jul 10, 2025

Amazon has secured multi-year licensing deals with Condé Nast and Hearst. Content from magazines like Good Housekeeping, Cosmopolitan, and Harper's Bazaar will be added to its AI shopping assistant Rufus, Digiday reports. The move expands Rufus's offerings with trusted editorial content to help shoppers make informed decisions. Condé Nast confirmed the new partnership, following a similar agreement Amazon reached with The New York Times in May, which includes material from NYT Cooking and The Athletic. Financial terms were not disclosed. The first content from these publishers is set to appear in Rufus this summer. Rufus uses Amazon's product catalog and web data to help shoppers make purchasing decisions with AI.

AI News Without the Hype – Curated by Humans

Subscribe to THE DECODER for ad-free reading, a weekly AI newsletter, our exclusive "AI Radar" frontier report six times a year, full archive access, and access to our comment section.

Read on for the full picture.
Subscribe for hype-free coverage.

  • Full access to every article on THE DECODER
  • No ads
  • Join the comments and community discussions
  • A weekly AI news recap via mail
  • 6x/year: "AI Radar" — deep dives on the AI topics that matter most
  • Daily AI news, always up to date
  • Our full ten-year archive
  • Covered by a team with 10+ years in AI
Subscribe to The Decoder