Coca-Cola once again turns to AI for its global "Holidays Are Coming" Christmas campaign
Coca-Cola is using generative AI for its “Holidays Are Coming” Christmas ads again this year. After facing backlash for last year's AI-driven campaign, Coca-Cola once again partnered with Silverside AI and Secret Level studios to create videos with fewer noticeable AI-related errors.
According to Chief Marketing Officer Manolo Arroyo, production and editing ran significantly faster and cheaper than with traditional shoots - about a month instead of a full year. The AI generated over 70,000 video clips, which artists then refined and polished. Coca-Cola says it plans to expand its use of AI in future projects.
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