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The Financial Times (FT) has partnered with OpenAI to enhance ChatGPT with FT articles and develop new AI tools for FT readers, the newspaper announced.

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FT staff will be able to use ChatGPT Enterprise, but the paper remains "committed to human journalism," it said. The deal shows that OpenAI values the FT's journalism and wants to understand how AI systems use content, said FT chief executive John Ridding.

"Apart from the benefits to the FT, there are broader implications for the industry. It’s right, of course, that AI platforms pay publishers for the use of their material. OpenAI understands the importance of transparency, attribution, and compensation – all essential for us. At the same time, it’s clearly in the interests of users that these products contain reliable sources," Ridding said, noting that "what’s never possible is turning back time."

OpenAI knows it's important to be transparent, to give credit and to pay for content, the FT said. The goal is to find new ways for AI to help newsgroups and improve ChatGPT with quality reporting. OpenAI has deals with some publishers worth millions a year.

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OpenAI COO Brad Lightcap says the deal is also about "finding creative and productive ways for AI to empower news organisations and journalists."

When a publisher makes a deal, it strengthens ChatGPT as a way of sharing online content. This puts pressure on other publishers to make a deal. If they don't get a deal, they may have to give away ChatGPT content for free. It's a classic prisoner's dilemma situation.

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Summary
  • The Financial Times (FT) has entered into a strategic partnership with OpenAI to integrate FT content into ChatGPT and develop new AI products for FT readers. FT employees will gain access to ChatGPT Enterprise as part of the agreement.
  • FT CEO John Ridding stated that the partnership acknowledges the value of FT journalism and provides insights into how AI platforms use content. OpenAI recognizes the importance of transparency, attribution, and compensation for content creators.
  • OpenAI has signed deals with select publishers, with compensation ranging from low single-digit to high double-digit millions per year. As publishers accept these deals, it puts pressure on others to follow suit or risk having their content integrated into ChatGPT for free, creating a prisoner's dilemma situation.
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Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.
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