Global brands like Nestlé and Unilever turn to generative AI for advertising campaigns

Major advertisers like Nestlé and Unilever are exploring generative AI software to cut costs and boost productivity in their marketing campaigns. AI-driven tools, such as ChatGPT and DALL-E, can create text, images, and code based on past data, providing cost-effective solutions for content creation.

Ad agency WPP is collaborating with companies like Nestle and Mondelez to utilize generative AI in ads. However, businesses remain cautious about security, copyright risks, and bias embedded in AI-generated content, and humans will continue to be part of the creative process, Reuters reports.