Major advertisers like Nestlé and Unilever are exploring generative AI software to cut costs and boost productivity in their marketing campaigns. AI-driven tools, such as ChatGPT and DALL-E, can create text, images, and code based on past data, providing cost-effective solutions for content creation.
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Ad agency WPP is collaborating with companies like Nestle and Mondelez to utilize generative AI in ads. However, businesses remain cautious about security, copyright risks, and bias embedded in AI-generated content, and humans will continue to be part of the creative process, Reuters reports.
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