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Google Ads is integrating its advanced AI model, Gemini, to enhance the conversational experience and help advertisers build better search campaigns.

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The chat-based workflow, which is now fully available to English-language advertisers in the U.S. and U.K., aims to optimize ad content, including creatives and keywords.

According to Google, the conversational experience has reportedly helped advertisers achieve higher quality search campaigns with less effort, and Google's data shows a 42% increase in "good" or "excellent" ad strength for small businesses using the feature.

In the coming months, the experience will also suggest images tailored to campaigns using Generative AI and images from landing pages. All images generated by Generative AI will be watermarked with SynthID and include open standard metadata to indicate AI generation.

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Video: Google

The feature will roll out globally to all English-speaking advertisers in the coming weeks, with additional languages to be supported in the future. The conversational experience powered by Gemini is the first of many integrations planned for Google Ads, with more AI-powered updates expected throughout the year, according to Google.

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Summary
  • Google Ads integrates its advanced AI model, Gemini, to enhance the conversational experience for advertisers and improve their search campaigns. The conversational workflow generates optimized ad content, including creative and keywords.
  • Advertisers using the conversational experience have achieved higher quality search campaigns with less effort. Small businesses using the feature have seen a 42% increase in "good" or "excellent" ad strength, according to Google.
  • In the future, the feature will suggest images tailored to campaigns using generative AI and images from landing pages. All images generated by generative AI will be watermarked and include metadata to indicate AI generation.
Sources
Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.
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