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Google's Search Generative Experience expands to 120 new countries and four new languages

Matthias Bastian
Matthias Bastian View the LinkedIn Profile of Matthias Bastian
Nov 9, 2023

Generative AI in Search expands to over 120 new countries and territories and adds support for four new languages: Spanish, Portuguese, Korean, and Indonesian. Search Generative Experience (SGE) provides AI-powered summaries that summarize relevant information for users' searches. The expansion follows positive feedback from launches in India and Japan. The upgrades to SGE, rolling out first in the U.S., include easier follow-up questions, AI-powered translation assistance, and more definitions for topics such as coding. The new features are available through Search Labs on the Google app and Chrome desktop, and will be rolled out gradually over the coming weeks.

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