Apple shows how not to advertise in the age of generative AI - unless you want to be deliberately provocative. In a new ad for the iPad Pro, Apple shows a hydraulic press crushing musical instruments, classical sculptures, and painting tools, leaving only the sleek iPad as a substitute for human creativity. The ad strikes a nerve at a time when artists, writers, and musicians fear for their jobs and protest the unsolicited collection of data online for AI training, which they see as a compression of human knowledge and talent into a "black box." Apple's message of being able to do everything with an iPad, a black box, seems symbolic of the fears of generative AI. Hugh Grant described the commercial on X as the "destruction of the human experience", with other artists joining the criticism.
OpenAI is considering generating NSFW content in the future. The company wants to give developers and users the flexibility to use the services as they see fit, as long as they follow the usage guidelines. OpenAI is currently investigating whether it is possible to responsibly generate NSFW content in age-appropriate contexts via the API and ChatGPT. This includes potentially erotic content, extreme violence, profanity, and unwanted obscenity. The company wants to better understand user and societal expectations for model behavior in this area. To date, the chatbot has not generated any content that would be inappropriate in a professional environment - meaning mainly erotic content. In the past, OpenAI has banned services that used the OpenAI API for NSFW content.
