Apple is sending App Store boss Phil Schiller to the board of OpenAI. According to Bloomberg, Schiller will be given an observer role without voting rights. As an observer, he will not become a full member of the board, but will have insight into the company's decision-making processes. This puts Apple on an equal footing with Microsoft, OpenAI's largest financial backer and technology partner. The agreement follows Apple's announcement in June that it would also integrate ChatGPT into its devices with Apple Intelligence. At present, the partnership is not of a financial nature. Instead, OpenAI gains access to hundreds of millions of potential users, while Apple gains access to the technology. Apple is also in talks with Google, Anthropic, Baidu and Alibaba about further AI offerings.

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Max is managing editor at THE DECODER. As a trained philosopher, he deals with consciousness, AI, and the question of whether machines can really think or just pretend to.
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