A study making the rounds on social media claims that more than half of all web content is "created by AI instead of humans." According to the study, a piece of writing is considered "AI-generated" if at least 51 percent of its words are flagged as machine-written by a detector.

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But this framing misses two key questions: Why was the text written, and who is actually responsible for it? When a product doesn't work, we don't blame the machine—we hold the people who designed and published it accountable. Most people don't care about the machine itself or who built it.

If anything, the study shows we need a real conversation about what counts as "AI-generated." I'm not linking to the study because it looks like SEO bait. If you're interested, you can find it with a quick search.

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Matthias is the co-founder and publisher of THE DECODER, exploring how AI is fundamentally changing the relationship between humans and computers.
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