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Samsung employees reportedly entered sensitive data into ChatGPT. In response, the electronics giant is banning its use and plans to roll out new security policies as well as its own models.

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Samsung has banned the internal use of ChatGPT, Bard, Bing Chat and similar generative AI tools, Bloomberg reports, citing an internal memo. A Samsung spokesperson confirmed the memo's existence.

According to the memo, Samsung is concerned that data entered into the tools could be stored on external servers, never deleted, and potentially shared with other users. In early April, there was allegedly an incident in which Samsung developers entered internal source code into ChatGPT.

Using ChatGPT could get you fired

Samsung's ban on generative AI applies to all company-provided computers and mobile devices, as well as the company's internal network. Employees using ChatGPT and the like for personal use are not allowed to enter any personal or company-related information. Anyone who does not comply could be fired, according to the memo.

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Samsung is working on a block feature for generative AI, according to Bloomberg. This is intended to temporarily halt further use of generative AI until yet-to-be-developed safety guidelines for using the technology kick in, which could, in principle, increase "productivity and efficiency" of employees.

Samsung is also working on its own AI tools for document translation and summarization, according to Bloomberg.

Proprietary AI models could become an industry trend

The security of corporate and personal data is currently a thorny issue in AI development. Companies such as OpenAI and Microsoft have so far taken an approach that ranges from careless to reckless, collecting all available data to pre-train and then improve large AI models.

Another potential risk of using generative AI in the enterprise is that the AI may generate content that is already proprietary to another company. For legal and privacy reasons, large companies in particular may prefer to train their own AI systems, where they have precise knowledge of the underlying training data, and implement them locally.

OpenAI wants to counter this possible development with a business version of ChatGPT, which at least no longer stores input data or uses it for AI optimization. However, OpenAI does not yet provide any information about the data corpus used to train GPT-4.

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Summary
  • Samsung bans generative AI until security policies are developed following an incident.
  • In addition to the lack of privacy, there is also the risk for companies that an AI system could be the generator of content that is already proprietary.
  • In a trend that could become widespread in the industry, Samsung is said to be working on its own AI models.
Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.
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