Hub Artificial Intelligence

Generative AI is quietly changing the UK's film, TV, and gaming industries, according to a new report from the British Film Institute (BFI). The study finds AI is already used behind the scenes to boost efficiency and shape creative work, while also enabling new business models. However, the report warns of serious concerns, including copyright issues, cultural sameness, job losses, and environmental impact. The BFI urges the government and industry to take action through targeted support, better training, clearer rules, and licensed use of copyrighted data. Without a clear strategy, the UK risks falling behind globally.

"The stakes are high. Without strategic planning, the UK screen sector may find itself outpaced by global competitors and new AI-native studios."

BFI