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The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and major video game companies like Activision, EA, and Epic Games have reached a tentative agreement on a new contract. This development could soon bring an end to the strike that has been ongoing since July 16, 2024. The main point of contention was the use of AI avatars and the associated rights and compensation. According to SAG-AFTRA chief negotiator Duncan Crabtree-Ireland, the agreement includes protections for performers in the AI era. The details of the contract will be released once the SAG-AFTRA board and members have approved it. Until then, the strike remains in effect. Negotiations have been ongoing since October 2022.

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Generative AI is quietly changing the UK's film, TV, and gaming industries, according to a new report from the British Film Institute (BFI). The study finds AI is already used behind the scenes to boost efficiency and shape creative work, while also enabling new business models. However, the report warns of serious concerns, including copyright issues, cultural sameness, job losses, and environmental impact. The BFI urges the government and industry to take action through targeted support, better training, clearer rules, and licensed use of copyrighted data. Without a clear strategy, the UK risks falling behind globally.

"The stakes are high. Without strategic planning, the UK screen sector may find itself outpaced by global competitors and new AI-native studios."

BFI

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French AI startup Mistral AI has likely surpassed $100 million in annual sales, reports the Financial Times. Mistral has recently signed contracts worth several hundred million dollars, according to the FT. CEO Arthur Mensch says revenue has tripled since early 2025, driven mainly by customers in Europe and outside the U.S. The company is considering raising up to $1 billion in a new funding round. Mistral employs around 250 people.

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