Content
summary Summary

Google is currently experimenting with integrating AI more deeply into search. AI-generated images and documents will soon be available in Google Search.

Ad

For example, if you type "Draw a picture of a capybara wearing a chef's hat and making breakfast" into the search bar, four AI-generated images will appear as AI-generated search results.

The description of the generated images can then be further specified to refine the final result. This chat-focused creation process is also the focus of OpenAI's DALL-E 3, or more specifically, the new image capabilities of ChatGPT.

Video: Google

Ad
Ad

This is Google's way of filling a gap for very specific image ideas that are not part of the classic image search. Speaking of which, the AI generator will also be prominently placed here, allowing users to create an image from their query with a single click.

Image: Google

The feature is designed to pop up when users search for inspiration, such as "minimalist Halloween table decorations" or "spooky doghouse ideas".

AI texts and letter drafts in Google Search

Google is also planning innovations in text generation. As users research a topic, AI can create draft text, such as letters or notes, that can be customized in tone and then exported to Google Docs or Gmail.

Image: Google

Responsible AI use promised

Google emphasizes that it wants to integrate AI into search responsibly and announces metadata specifically for AI-generated images.

The two new features are initially only available in English in the US and only to a small group of users participating in the SGE experiment. The AI image generator has an initial minimum age requirement of 18.

Recommendation

The US Internet giant is currently investing heavily in its AI division. This fall, Google will launch the Gemini multimodal model, Bard is being more deeply integrated into the Google ecosystem, and the Pixel 8 smartphones are also optimized for generative AI capabilities, the company claims.

With the expansion of the tools into the core search product, hundreds of millions of people around the world are likely to be exposed to generative AI over the long term, whether they like it or not.

However, Google will also need to address the high cost of generative AI if it wants to scale AI for billions of search queries per day. Google is likely to move only as fast as the competition from Microsoft and OpenAI's new chatbot offerings requires.

Ad
Ad
Join our community
Join the DECODER community on Discord, Reddit or Twitter - we can't wait to meet you.
Support our independent, free-access reporting. Any contribution helps and secures our future. Support now:
Bank transfer
Summary
  • Google is experimenting with AI-generated images and documents in search to cover specific image preferences and personalized text designs for users. These features are still in testing and are available in the U.S. for users with access to the new AI-driven search SGE.
  • The AI can create images based on text and follow further instructions if the first version isn't perfect. This allows for the creation of very specific and unique images that might not be found through a normal image search.
  • Google says it is committed to the responsible use of AI and plans to add metadata to AI-generated images to ensure transparency and trust.
Sources
Jonathan works as a technology journalist who focuses primarily on how easily AI can already be used today and how it can support daily life.
Join our community
Join the DECODER community on Discord, Reddit or Twitter - we can't wait to meet you.