"Made with AI" labels: Meta launches broader labeling of AI content

Meta announced that starting in May 2024, AI-generated content on Facebook, Instagram, and Threads will be labeled "Made with AI." According to Meta, the changes result from consultations with experts and public opinion polls calling for broader labeling of manipulated media. The label will apply to AI-generated videos, audio, and images that are recognized based on industry-standard signals or user cues. The goal is to provide users with more context and information so they can better evaluate content. Content that violates community standards will continue to be removed, Meta said. This follows the introduction of the "Imagined with AI" label for photorealistic images created with Meta's AI.