OpenAI wants UK regulators to treat ChatGPT as a Google Search alternative

OpenAI is pushing the UK's Competition and Markets Authority (CMA) to add ChatGPT as an alternative to Google in so-called "choice screens" on Android phones and the Chrome browser. The CMA had previously designated Google as holding "strategic market status" in search and proposed giving users regular alternatives to choose from.

OpenAI argues, according to the Telegraph, that AI chatbots with search functionality should count as search engines, since users increasingly turn to them for queries. ChatGPT has offered web search since 2024 and now has around 900 million weekly users.

Google pushed back, calling the proposed pop-ups disruptive for users. Despite growing AI competition, Google's search revenues climbed 16 percent last year to $63 billion. Google's own AI system Gemini is also growing rapidly and competes directly with ChatGPT.