OpenAI is charging around $60 per 1,000 impressions for its initial ChatGPT ads, far above typical online advertising rates in the low single digits and closer to what advertisers pay for premium TV spots like NFL games, according to The Information. The ads show up below ChatGPT responses in the free and lower-cost "Go" tiers.
OpenAI has a new math champion. GPT-5.2 Pro just set a record on the notoriously difficult FrontierMath benchmark, according to testing by Epoch AI. The model hit 31 percent on the hardest tier (Tier 4) - a major leap from Gemini 3 Pro's previous best of 19 percent. Epoch AI ran the tests manually through the ChatGPT website because of API issues.
GPT-5.2 Pro scored 31 percent on FrontierMath Tier 4, outpacing Gemini 3 Pro (19 percent) and GPT-5.2 xhigh (17 percent). | Image: Epoch AI
GPT-5.2 Pro cracked 15 of 48 tasks, including four problems no model had solved before. Several mathematicians gave the solutions mostly positive reviews, though some criticized the lack of precision in certain explanations.
An OpenAI developer known by the pseudonym "roon" has a blunt prediction for the future of software development: many developers at software companies will soon openly admit they no longer fully understand the code they're submitting. Eventually, this will cause system failures that are harder to debug than usual but will still get fixed in the end, roon writes, adding that he doesn't "write code anymore."
OpenAI developer "roon" predicts a cultural shift where programmers "declare bankruptcy" on understanding their own code. | Screenshot via X
The prediction cuts to the heart of an ongoing debate: Is AI-assisted programming a fundamental shift in how developers work, or a risky breaking point? Some enthusiasts point to massive productivity gains, while critics fear growing dependencies and bugs that slip through undetected.
OpenAI's API business is growing rapidly, with CEO Sam Altman reporting that the company added over $1 billion in annual recurring revenue in just the last month.
OpenAI hit an ARR of over $20 billion by the end of 2025 - up from $6 billion in 2024 and $2 billion in 2023. ARR (Annual Recurring Revenue) represents the annualized value of recurring revenue from active subscriptions and contracts, typically excluding one-time payments.
The API growth Altman announced on X - roughly $1 billion in ARR in a single month - represents about five percent of the company's total ARR. That said, this figure reflects additional growth, not the API's share of overall revenue. How much of OpenAI's total ARR comes from API customers remains unclear.
On the other side of the ledger, OpenAI faces commitments of around $1.4 trillion for computing power over the coming years. To help cover these costs, the company is preparing to introduce ads in ChatGPT - despite Altman calling advertising a "last resort" just two years ago. The ads will initially roll out for free users and those on the new ChatGPT Go subscription tier.
OpenAI CMO responds to "Woke AI" accusations by citing co-founder Brockman's $25 million MAGA donation
OpenAI’s head of marketing is pushing back against accusations that the company is “Woke AI,” pointing to $25 million in MAGA donations from co-founder Greg Brockman – and to her own marriage to a cattle rancher. The trigger: a new hire with Democratic ties.
Following Microsoft's lead, OpenAI is reaching out to communities affected by massive AI infrastructure expansion. Through its "Stargate Community" program, the company promises that its AI data centers won't increase electricity prices for local residents. Microsoft made a similar pledge recently.
To deliver on this promise, OpenAI plans to fund its own energy sources, battery storage, and grid expansion. Each location will get a tailored plan based on local needs. The company also says it will better protect water resources and local ecosystems.
One year after announcing the Stargate project in January 2025, OpenAI says it has more than half of its 10-gigawatt capacity target for 2029 in the planning stages. The first site in Abilene, Texas is already training AI systems. Additional locations are under development in Shackelford County (Texas), Milam County (Texas), Dona Ana County (New Mexico), Port Washington (Wisconsin), Saline Township (Michigan), and Mount Pleasant (Wisconsin).
