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OpenAI hit $1 billion in monthly revenue for the first time in July, CFO Sarah Friar told CNBC. The company expects to triple its annual revenue to $12.7 billion in 2025, according to earlier statements. By June, OpenAI had already reached an annualized revenue run rate of $10 billion. Most of this growth comes from paid ChatGPT subscriptions, especially since the launch of the new GPT-5 model. Despite some early criticism of the new model, Friar says OpenAI is seeing rising numbers of Plus and Pro subscribers. The surge in demand is putting pressure on technical resources - the company’s need for computing power now exceeds what’s available. Last week, CEO Sam Altman said OpenAI plans to invest in new data centers, with spending expected to run into the trillions.

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After the rocky rollout of GPT-5, Sam Altman is trying to shift the narrative by focusing on GPT-6. While it took two and a half years to move from GPT-4 to GPT-5, OpenAI now wants to ship GPT-6 on a faster timeline. Altman says the big breakthrough will be memory: the next model should remember user preferences, habits, ideologies, and even tone of voice.

For now, ChatGPT remains OpenAI's main product for consumers. But Altman sees limits to how much further chat-based AI can go. "They won't get much better—maybe even worse," he told CNBC.

OpenAI's bet beyond chatbots is on agentic systems that can perform complex tasks over long periods of time. These systems aren't necessarily better small talkers, which is likely what Altman is getting at.

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