UK regulator investigates X over Grok AI's role in generating sexualized deepfakes

British media regulator Ofcom has opened an investigation into X over the AI chatbot Grok. The probe follows reports in recent weeks that Elon Musk's chatbot and social media platform were increasingly being used to create and share non-consensual intimate images and even sexualized images of children.

Ofcom is now examining whether X violated the UK's Online Safety Act. The regulator contacted X on January 5, 2025, demanding a response by January 9. The investigation aims to determine whether X took adequate steps to protect British users from illegal content. Violations could result in fines of up to 18 million pounds or 10 percent of global revenue. In severe cases, a court could even order X blocked in the UK.

Ofcom is also looking into whether xAI, the AI company behind Grok, broke any regulations. Last week, the EU Commission ordered X to preserve all internal documents and data related to the Grok AI chatbot through the end of 2026.