TikTok announced Symphony Creative Studio, a new AI-powered tool that lets advertisers create videos from minimal inputs like product information or URLs. The tool is now available to all TikTok for Business users. Symphony Creative Studio offers several key features. With "Generate & Remix Videos," brands can create TikTok videos directly from product details. "Avatar Videos" lets companies use AI-powered digital avatars that speak in more than 30 languages. "Translate & Dub Videos" converts videos into different languages. The platform includes a video editor that helps optimize existing content with TikTok-specific elements. All content created through Symphony Creative Studio carries an "AI-generated" label to maintain transparency. TikTok says additional features are in development, including "Refresh Videos" and "Generate TikTok Scripts," though the company hasn't provided specific release dates for these tools.

Ad

Video: TikTok

Ad
Ad
Join our community
Join the DECODER community on Discord, Reddit or Twitter - we can't wait to meet you.
Support our independent, free-access reporting. Any contribution helps and secures our future. Support now:
Bank transfer
Sources
Max is managing editor at THE DECODER. As a trained philosopher, he deals with consciousness, AI, and the question of whether machines can really think or just pretend to.
Join our community
Join the DECODER community on Discord, Reddit or Twitter - we can't wait to meet you.