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New research reveals widespread LLM adoption across the United States, with users increasingly viewing these systems as intellectual superiors.

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Language models have achieved historic adoption rates among U.S. adults, according to a new study from the Imagining the Digital Future Center. The technology has broken traditional adoption barriers, spreading evenly across demographic groups - women now use these tools at the same rate as men, regardless of education or income levels.

ChatGPT dominates the market, with 72% of users choosing OpenAI's platform. Google's Gemini follows at 50%, while Microsoft's Copilot reaches 39% of users. Other significant players include Meta's LLaMa (20%), xAI's Grok (12%), and Anthropic's Claude (9%). This is largely in line with usage figures from Similarweb.

Horizontal bar chart: Usage shares of different AI language models. ChatGPT leads with 72%, followed by Gemini with 50%.
ChatGPT leads the language model market with 72% user adoption, according to the Digital Future Center's survey. | Image: Digital Future Center / Elon University

Most users explore multiple AI platforms, with 58% having tested two or more language models. However, few invest in premium features - while 20% access paid versions, only 4% personally cover these subscription costs.

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The overlap between language models and AI image generation is substantial. Two-thirds of language model users (67%) have experimented with image tools like DALL-E, Midjourney, Adobe Firefly, or ImageFX. Many are regular users, with 18% generating AI images daily and 12% doing so multiple times per week.

Personal learning outpaces professional use

The study finds that 51% of users primarily engage with language models for personal learning and planning, while only 24% mainly use them for work-related tasks.

Professional adoption varies significantly by occupation. Managers, scientists, and licensed professionals like teachers report high usage rates. Retail and service workers show unexpectedly high engagement at 62%, challenging assumptions about workplace applications.

Usage patterns also vary by demographic group: for example, households with children under 18 are more likely to use these tools (61%) than those without (50%).

Two bar charts: above, main purposes of LLM use (51% personal learning); below, detailed types of use (68% informal learning).
Language models are mainly used for informal and personal learning (51%). | Image: Digital Future Center / Elon University

Users increasingly LLMs above human intelligence

Nearly half of users (49%) believe that language models exceed their own intelligence. The perception gap shows significant gender differences - 30% of female users rate LLMs as "significantly more intelligent" than themselves, compared to 20% of men.

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Horizontal bar chart: Comparison of perceived AI intelligence
Almost half of LLM users (49%) consider LLMs to be more intelligent than themselves. | Image: Digital Future Center / Elon University

Voice interaction has become a major trend, with 65% of users engaging in spoken conversations with AI systems that respond in realistic voices. This practice is especially common among lower-income households (76%) and non-white users (83%).

Mixed experiences despite high satisfaction rates

While 76% of users express satisfaction with language models, the study uncovers significant challenges. Nearly a quarter of respondents (23%) report making serious mistakes due to incorrect LLM information, and 21% say they feel manipulated by these systems.

About half say LLMs make tasks too easy or encourage laziness, while more than a third feel too dependent on the technology. The same proportion describe their LLM use as a form of cheating, or report feeling confused by the interactions.

The study also shows that language models are now influencing major life decisions in various areas. More than four in ten users (41%) consult LLMs for career development decisions, while 37% turn to these systems for health-related questions.

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Changing jobs is another area of focus, with 28% of users looking to LLMs to help with career transitions. Financial decisions also show significant LLM influence, with 25% of users relying on these systems for important money matters. Even housing decisions now include LLM guidance, with 18% of users turning to these tools when deciding where to live.

Horizontal bar chart: Expected impact of LLMs in 10 years, from positive (28%) to negative (20%), with neutral categories.
LLM users' assessment of the future impact of the technology shows a mixed, slightly positive picture. | Image: Digital Future Center / Elon University

Methodology: The SSRS conducted this research through its Opinion Panel platform from January 21-23, 2025. The study included 500 adults with language model experience (498 online interviews, 2 by telephone; 473 in English, 27 in Spanish). Researchers weighted responses from 939 screened panelists to determine the overall incidence of LLM use among U.S. adults.

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Summary
  • A recent study by the Imagining the Digital Future Center reveals that 50% of adults in the United States are already using language models, with ChatGPT being the most popular. The majority of users opt for free versions of these tools.
  • AI models are primarily used for personal purposes, such as learning new skills or planning activities. In professional settings, managers, scientists, and licensed professionals are among the most frequent users of these technologies.
  • While half of the users believe AI models to be more intelligent than themselves, and many engage in conversational interactions with these systems, a significant number of users also report issues such as overreliance, feelings of "cheating," and making wrong decisions based on incorrect information provided by the AI.
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Matthias is the co-founder and publisher of THE DECODER, exploring how AI is fundamentally changing the relationship between humans and computers.
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