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Read full article about: Zara uses AI to dress models virtually instead of booking new photo shoots

Zara is using artificial intelligence to digitally edit photos of models. The Spanish fashion giant reaches out to models and asks for permission to reuse existing images, reports City AM from London. Using AI, the company then dresses the models in new clothes and places them in different settings, eliminating the need for new photo shoots. Two models told City AM they receive the same payment as they would for an actual shoot. But everyone else who would normally be involved in a photo shoot, from makeup artists to photographers and stylists, likely gets nothing.

Zara says AI will supplement traditional photo shoots, not replace them. The shift comes during a rough patch for the retailer, with UK sales hitting their lowest point in six months this past November. Competitors H&M and Zalando announced similar plans over the summer, creating AI-based "digital twins" of models.

Read full article about: AI fraud forces world's largest accounting body to end online exams

The Association of Chartered Certified Accountants (ACCA), the world's largest accountancy organization, will stop offering online exams starting March 2026. The decision comes as AI-powered cheating outpaces detection methods. "We're seeing the sophistication of [cheating] systems outpacing what can be put in, [in] terms of safeguards," ACCA CEO Helen Brand told the Financial Times.

The organization serves nearly 260,000 members and more than 500,000 students. Despite efforts to combat cheating, "people who want to do bad things are probably working at a quicker pace," Brand said. One student told the FT that a friend photographed exam questions and fed them into an AI chatbot. A recent study found that current reasoning models can pass the demanding CFA certification.

Online exams launched during the pandemic. The ACCA is now overhauling its qualification for the first time in a decade, adding focus on AI, blockchain, and data science. The ICAEW, another major accountancy body, still offers some online exams but reports rising fraud cases.

Read full article about: Oscar winners and Hollywood A-listers launch coalition to set AI rules for entertainment industry

The Creators Coalition on AI (CCAI) brings together filmmakers and artists pushing for common standards around AI use in the entertainment industry. Oscar winners Daniel Kwan and Jonathan Wang founded the group alongside actor Joseph Gordon-Levitt. Natalie Portman, Cate Blanchett, Paul McCartney, Guillermo Del Toro, and Mark Ruffalo have signed on as supporters.

The coalition isn't against AI outright—instead, it's pushing for clear guidelines. The group focuses on four main issues: getting consent and fair pay when creative work is used for training data, protecting jobs in the industry, establishing safeguards against deepfakes and misuse, and keeping human creativity at the center of the creative process. The CCAI aims to become a central hub for industry-wide conversations about these issues.

Comment Source: CCAI

One in five YouTube Shorts shown to new users is AI-generated slop, study finds

A recent study shows that low-quality AI videos are already a million-dollar industry firmly embedded in YouTube’s daily feed. Set up a fresh account today, and one in five Shorts will be AI slop. And the technology is just getting started.

China proposes rules to combat AI companion addiction

China wants to crack down on emotionally manipulative AI chatbots. Under proposed rules, providers would have to detect addictive behavior and step in when users show psychological warning signs. California is taking similar steps after tragic stories linked to AI companions.

Read full article about: Australia's financial regulator warns banks against flooding it with AI-generated suspicious activity reports

Australia's financial regulator, Austrac, is pushing back against banks that rely too heavily on AI to generate suspicious activity reports (SARs). According to industry sources, Austrac officials have met with several banks recently to urge more careful use of AI. One major bank was reportedly reprimanded in a private meeting.

Banks have used machine learning to flag suspicious transactions for years. But the shift toward modern large language models only picked up over the past two years, as banks saw the technology as a way to cut costs.

Austrac deputy chief executive Katie Miller said the agency doesn't want a flood of "low-quality" computer-generated reports packed with data but lacking real intelligence value. She warned that banks might be submitting large volumes of reports simply to avoid penalties.

The banks are leaning towards the ends of higher quality but smaller amounts. The more data you’ve got, there's a problem of noise. If banks were looking to use artificial intelligence just to increase the volume (of reports), that’s something we need to assess.

Authors sue six AI giants for book piracy

Pulitzer Prize winner John Carreyrou and other authors are suing OpenAI, Anthropic, Google, Meta, xAI, and Perplexity for book piracy. The AI companies allegedly stole their works from illegal online libraries. The lawsuit has a strong case, and this time the plaintiffs are going after the big bucks instead of the “pennies” of a class action settlement.

Read full article about: OpenAI reportedly seeking up to $100 billion in new funding round

OpenAI is in early talks with investors about a massive funding round that could push the company's valuation to around $750 billion, according to The Information. The company could raise tens of billions of dollars, potentially as much as $100 billion.

The discussions are still in their early stages, and nothing is set in stone. At this valuation, the deal would mark a 50 percent jump from OpenAI's last share sale in October.

Amazon is also in talks to invest $10 billion or more. It's the kind of circular AI deal that's become common: Amazon hands OpenAI cash, and OpenAI turns around and spends it on Amazon's chips and cloud services.

According to The Information, OpenAI has reached an annualized revenue run rate of $19 billion, keeping the company on pace to hit its $20 billion target by year's end. The company is projecting $30 billion in revenue for 2026, rising to around $200 billion by 2030. But these ambitious growth targets come with an enormous cash burn of roughly $26 billion for this year and next.

Read full article about: Terence Tao proposes "artificial general cleverness" as a more honest label for what AI actually does

Renowned mathematician Terence Tao has proposed a new way to think about AI capabilities. On Mastodon, Tao questions whether true "artificial general intelligence" (AGI) is actually achievable with current AI tools. His alternative: "artificial general cleverness" (AGC).

According to Tao, "general cleverness" means the ability to solve complex problems using partly improvised methods. These solutions might be random, rely on raw computing power, or draw from training data. That makes them something other than true "intelligence," but they can still succeed at many tasks, especially when strict testing procedures filter out incorrect results, he says.

"This results in the somewhat unintuitive combination of a technology that can be very useful and impressive, while simultaneously being fundamentally unsatisfying and disappointing."

Terence Tao

In humans, cleverness and intelligence are linked, but in AI they're decoupled, Tao argues. The mathematician has recently spoken positively about how AI has sped up his own work.