Hub AI in practice

Artificial Intelligence is present in everyday life – from “googling” to facial recognition to vacuum cleaner robots. AI tools are becoming more and more elaborate and support people and companies more effectively in their tasks, such as generating graphics, texting or coding, or interpreting large amounts of data.

What AI tools are there, how do they work, how do they help in our everyday world – and how do they change our lives? These are the questions we address in our Content Hub Artificial Intelligence in Practice.

AI in practice

Google leans on token metrics, not revenue, adding to bubble talk about AI growth

AI in practice

OpenAI launches GPT-5 as a unified system with adaptive reasoning for complex tasks

AI in practice

OpenAI releases its first open-weight language models since GPT-2 with GPT-oss

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AI in practice
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The UK government is investing £100 million to build a national AIresource, ordering key components from major chipmakers Nvidia, AMD and Intel. However, an official claims the investment is far too low compared to the EU, US, and China. The funding includes an advanced order of up to 5,000 graphics processing units from Nvidia, which are crucial for AI processing. The UK accounts for just 0.5% of global semiconductor sales and could be left behind by weak investment in the race for AI chip technology amid growing geopolitical tensions, according to The Guardian.

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AI in practice
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Major advertisers like Nestlé and Unilever are exploring generative AI software to cut costs and boost productivity in their marketing campaigns. AI-driven tools, such as ChatGPT and DALL-E, can create text, images, and code based on past data, providing cost-effective solutions for content creation.

Ad agency WPP is collaborating with companies like Nestle and Mondelez to utilize generative AI in ads. However, businesses remain cautious about security, copyright risks, and bias embedded in AI-generated content, and humans will continue to be part of the creative process, Reuters reports.

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AI research

Gemini 3 Pro tops new AI reliability benchmark, but hallucination rates remain high

AI research

Researchers push "Context Engineering 2.0" as the road to lifelong AI memory

AI and society

German court deepens the split on AI and copyright with its latest ruling

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