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Maximilian Schreiner

Max is the managing editor of THE DECODER, bringing his background in philosophy to explore questions of consciousness and whether machines truly think or just pretend to.
Maximilian Schreiner
Maximilian Schreiner View the LinkedIn Profile of Maximilian Schreiner
Nov 4, 2025
AI in practice
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Read full article about: Coca-Cola once again turns to AI for its global "Holidays Are Coming" Christmas campaign

Coca-Cola is using generative AI for its “Holidays Are Coming” Christmas ads again this year. After facing backlash for last year's AI-driven campaign, Coca-Cola once again partnered with Silverside AI and Secret Level studios to create videos with fewer noticeable AI-related errors.

According to Chief Marketing Officer Manolo Arroyo, production and editing ran significantly faster and cheaper than with traditional shoots - about a month instead of a full year. The AI generated over 70,000 video clips, which artists then refined and polished. Coca-Cola says it plans to expand its use of AI in future projects.

Comment Source: WSJ
Maximilian Schreiner
Maximilian Schreiner View the LinkedIn Profile of Maximilian Schreiner
Nov 4, 2025
AI and society
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Trump advisers block plan to ease Nvidia chip exports to China ahead of Xi meeting

Just before his scheduled meeting with Chinese President Xi Jinping, former US President Donald Trump was reportedly prepared to consider easing export restrictions on Nvidia’s latest AI chips – but senior advisers stepped in to stop him. Nvidia CEO Jensen Huang had lobbied intensely for access to the Chinese market.

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Maximilian Schreiner
Maximilian Schreiner View the LinkedIn Profile of Maximilian Schreiner
Nov 3, 2025
AI in practice
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Read full article about: Udio’s copyright deal with Universal Music frustrates users

Udio, an AI music startup, recently reached a settlement with Universal Music Group. While the agreement ends an ongoing copyright lawsuit, it also brought sweeping new restrictions that have angered many users. Songs generated with Udio can no longer be downloaded, streamed, or used in personal projects.

On platforms like Reddit and Discord, frustrated users have voiced their anger and announced plans to leave Udio altogether. During an online meeting, Udio CEO Andrew Sanchez offered free credits as compensation but stopped short of promising any policy changes. Looking ahead, Udio and Universal plan to launch a paid music service next year that will feature fully licensed material.

Comment Source: Bloomberg
Maximilian Schreiner
Maximilian Schreiner View the LinkedIn Profile of Maximilian Schreiner
Oct 30, 2025
AI in practice
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Read full article about: OpenAI adds character cameos and video stitching to its Sora generator

OpenAI has rolled out new features for its Sora video generator. Users can now add custom characters - like pets, drawings, or fantasy figures - as “cameos” in their videos and give them names. These characters can be saved, reused in new projects, and optionally shared with others.

To mark the launch, Sora includes a Halloween pack featuring five preset characters: Dracula, Frankenstein, a ghost, a witch, and a pumpkin head. Another upgrade, lets users connect multiple clips to create longer, continuous stories. A new leaderboard in the search section also highlights the most used and edited cameos across the platform.

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Maximilian Schreiner
Maximilian Schreiner View the LinkedIn Profile of Maximilian Schreiner
Oct 29, 2025
AI in practice
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Read full article about: Google launches Pomelli, an AI-powered tool that creates social media campaigns automatically

Google introduces Pomelli, an AI tool that builds full social media campaigns for small and midsize businesses. It scans a company’s website to create a brand profile that includes tone, colors, images, and fonts, then suggests campaign ideas based on that profile. The generated content can be edited directly in the interface and downloaded for use. According to Google, the goal is to reduce the time and cost of producing marketing materials.

Pomelli is launching as a public beta in the United States, Canada, Australia, and New Zealand. Users in these regions can try it through Google Labs.

Comment Source: Google
Maximilian Schreiner
Maximilian Schreiner View the LinkedIn Profile of Maximilian Schreiner
Oct 29, 2025
AI in practice
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Read full article about: Microsoft adds app-building and workflow automation to Copilot

Microsoft is introducing new Copilot features for Microsoft 365 that let users create small apps and automate routine tasks with text commands. App Builder lets employees set up basic tools like tables or project dashboards that use data from Word, Excel, or SharePoint. Workflows can handle repetitive chores such as sending emails or posting updates in Teams. Both features are managed through the Microsoft 365 admin console with standard access controls.

Video: Microsoft

Microsoft says the new tools follow its existing security and compliance rules. Workflows is available now for Frontier Program participants, and App Builder will be added later.

Comment Source: Microsoft