Read full article about: Google airs AI-generated ad without AI label, citing viewer apathy
Google has launched a new ad for its AI search, made entirely with its AI video tool Veo 3, but without disclosing the use of AI. The spot airs on TV from today and expands to cinemas and online media on Saturday. To avoid criticism of fake-looking people, the video uses stylized, toy-like characters.
Robert Wong from Google Creative Lab said most viewers don’t care if AI was involved. Google treats AI like any other creative tool, such as Photoshop. A Christmas version is already planned.
Read full article about: Misleading claims that most web content is now AI-generated are spreading on social media
A study making the rounds on social media claims that more than half of all web content is "created by AI instead of humans." According to the study, a piece of writing is considered "AI-generated" if at least 51 percent of its words are flagged as machine-written by a detector.
But this framing misses two key questions: Why was the text written, and who is actually responsible for it? When a product doesn't work, we don't blame the machine—we hold the people who designed and published it accountable. Most people don't care about the machine itself or who built it.
If anything, the study shows we need a real conversation about what counts as "AI-generated." I'm not linking to the study because it looks like SEO bait. If you're interested, you can find it with a quick search.
