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WordPress showed off its experimental AI tool Telex at WordCamp US 2025 in Portland. Telex is designed to generate custom Gutenberg blocks for WordPress sites using simple text prompts. CEO Matt Mullenweg demonstrated how a user could create a basic marketing animation with just a few instructions. The tool is available at telex.automattic.ai and provides results as a .zip file for easy installation. Initial tests suggest Telex still has bugs to work out. Mullenweg described Telex as a prototype and part of WordPress's broader AI roadmap. He also introduced a lightweight browser assistant for answering WordPress questions, and referenced Perplexity's AI browser Comet, which could one day allow users to control WordPress directly.

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ElevenLabs has updated its AI sound effects model to version 2, adding support for clips up to 30 seconds, seamless looping, and a 48 kHz sampling rate. Sound effects are generated using text prompts, either through the web interface or the API. Looping options are now built into the ElevenLabs Studio audio editor. You can try it out here.

The SFX library has been expanded and reorganized, with improved search, a favorites list, and a remix feature. The SB-1 soundboard now supports the updated model and offers MIDI connectivity.

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OpenAI has acquired the analytics startup Statsig and named its founder, Vijaye Raji, as CTO for applications. Raji will report to Fidji Simo and take over technical leadership of ChatGPT and Codex.

Statsig, which focuses on A/B testing and feature management, is expected to speed up OpenAI's development cycles. OpenAI has already been using Statsig internally and now plans to fully integrate the platform. For now, Statsig will remain a separate unit in Seattle, with all employees joining OpenAI. The deal is valued at $1.1 billion, according to Bloomberg.

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Dolby Vision 2 will use AI to fine-tune TV picture quality in real time, taking both the content and the viewing environment into account. 

The "Content Intelligence" system blends scene analysis, environmental sensing, and machine learning to adjust the image on the fly. Features like "Precision Black" enhance dark scenes, while "Light Sense" adapts the picture to the room's lighting.

Hisense will be the first to feature this AI-driven technology in its RGB Mini LED TVs. The MediaTek Pentonic 800 is the first processor with Dolby Vision 2 AI built in.

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