Hub AI in practice

Artificial Intelligence is present in everyday life – from “googling” to facial recognition to vacuum cleaner robots. AI tools are becoming more and more elaborate and support people and companies more effectively in their tasks, such as generating graphics, texting or coding, or interpreting large amounts of data.

What AI tools are there, how do they work, how do they help in our everyday world – and how do they change our lives? These are the questions we address in our Content Hub Artificial Intelligence in Practice.

AI in practice

Google leans on token metrics, not revenue, adding to bubble talk about AI growth

AI in practice

OpenAI launches GPT-5 as a unified system with adaptive reasoning for complex tasks

AI in practice

OpenAI releases its first open-weight language models since GPT-2 with GPT-oss

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AI in practice
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Meta is bringing its AI video feed Vibes to Europe through the Meta AI app. Every clip on Vibes is generated by artificial intelligence - users can create short videos from text prompts, remix existing ones, add music, and adjust the visual style. Over time, the feed learns what users like and tailors its suggestions accordingly. Finished clips can be shared directly in the app or posted to Instagram and Facebook.

Vibes first launched in the U.S. in September 2025. The Meta AI app also includes the company’s AI assistant, plus tools for image editing and managing Meta’s AI glasses. By comparison, OpenAI has separated its own AI video experience into the standalone Sora app, which isn’t yet available in the EU.

AI in practice
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Google's new TPU v7 Ironwood chips are now general available for training and running large AI models. According to Google, Ironwood delivers ten times the peak performance of the previous TPU v5p and is four times more efficient than the TPU v6e. Early adopters like Anthropic, Lightricks, and Essential AI are already using Ironwood for demanding AI workloads. Amin Vahdat, VP and GM for AI Infrastructure at Google, recently said every TPU Google has built so far is currently in use.

Alongside Ironwood, Google is introducing Axion, a new line of Arm-based virtual machines aimed at everyday computing tasks. Vimeo and ZoomInfo report that Axion N4A instances deliver up to 60 percent better price-performance than comparable x86 systems. With both Ironwood and Axion, Google is challenging competitors like Nvidia and working to offer more flexible AI infrastructure with better cost efficiency, especially for serving its own AI products like Gemini.

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Snap has signed a $400 million partnership with Perplexity AI to make its AI search engine the default option inside Snapchat starting in 2026. In addition to the existing "My AI" chatbot, Perplexity will be available to users worldwide. Snap CEO Evan Spiegel says the deal could open the door to future partnerships with other AI providers.

The agreement includes a mix of cash and equity and will be recognized as revenue beginning in 2026. Perplexity, which now serves more than 20 million users, is currently facing lawsuits over alleged terms-of-service violations from both Amazon and Reddit.

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Deutsche Telekom and Nvidia are joining forces to build the "Industrial AI Cloud" in Munich, set to become one of the largest AI computing hubs in Europe. The center will feature more than 1,000 NVIDIA DGX B200 systems and RTX PRO servers, with up to 10,000 NVIDIA Blackwell GPUs. According to Telekom, this will increase Germany's AI computing power by 50 percent. For comparison's sake, Sam Altman recently said that OpenAI will have "well over one million GPUs" online by the end of 2025. That's just OpenAI.

"Germany's strength in engineering and industry is legendary and will now be further enhanced by AI."

Jensen Huang, Nvidia CEO

The new initiative aims to give European companies the ability to build AI solutions using local data. Early partners are SAP, Polarise, and Agile Robots. The platform is intended to support applications such as factory simulation, robot training, and running large language models on site. The project, valued at over one billion euros, is privately funded and separate from the EU’s AI gigafactory funding program.

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Coca-Cola is using generative AI for its “Holidays Are Coming” Christmas ads again this year. After facing backlash for last year's AI-driven campaign, Coca-Cola once again partnered with Silverside AI and Secret Level studios to create videos with fewer noticeable AI-related errors.

According to Chief Marketing Officer Manolo Arroyo, production and editing ran significantly faster and cheaper than with traditional shoots - about a month instead of a full year. The AI generated over 70,000 video clips, which artists then refined and polished. Coca-Cola says it plans to expand its use of AI in future projects.

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